Privacy policy
Last updated: September 13, 2025
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INTRODUCTION
Semira is a trading name of Soomoro LTD, a limited liability company registered in England and Wales, Company number: 16721908 with registered office: 5, Brayford Square, London E1 0SG UNITED KINGDOM.
This website is the property of the company Soomoro LTD.
When you visit this website, Soomoro LTD collects certain information about your device, regarding your interaction with this site as well as information necessary to process your purchases. Additional information may be collected if you contact our customer service.
The person responsible for processing your personal data collected on our website is Shopify Inc., which you can contact at the following email address: support@shopify.com.
Shopify Inc. is committed to protecting personal data collected as a result of your use of our website and not to transmit such personal data to any third party without your prior notice.
This Privacy Policy (hereinafter, the "Privacy Policy") has been designed to help you understand what information we collect, why we collect it and to explain how you can update, manage, export and delete your information.
The objective of this Privacy Policy is to inform you about our practices regarding the collection, use and disclosure of information and data concerning you, collected due to your use of our website as well as the content and terms of exercise of your rights in this matter.
The company Soomoro ensures the protection of your personal data and your privacy in compliance with the French and European regulations applicable in this area.
Your express agreement to the Privacy Policy is required and necessary to enable us to process your order(s) and to ensure an optimal, appropriate browsing service best suited to your needs.
Consequently, by browsing our website, you agree to read and accept our Privacy Policy.
2. DATA COLLECTED
Personal data concerning you may be collected and processed, in particular because of your browsing on our website, but also because of any(s)
any order(s) you place on the site and in connection with any possible request(s) from you to our customer service.
The data that may be collected and processed include the following:
1) Data relating to your identity:
Name(s) and first name(s);
Postal contact details (billing address and delivery address);
Email address;
Phone number.
2) Data relating to the means of payment used to place the order:
Credit card number;
Credit card expiration date;
Bank details.
3) Data relating to the monitoring of the commercial relationship:
Your order number;
History of your purchases;
Any requests you may have to customer service;
Your preferences and interests in relation to the services and products offered on our site;
4) Electronic identification data:
IP address
Other navigation information relating to your terminal.
3. USE OF COOKIES
We use "cookies" and other unique identifiers.
The "cookie" is a small amount of information that is downloaded to your computer or
on your device when you visit our site.
We use a number of different cookies, including functional, performance, advertising, social media or content cookies.
"Cookies" improve your browsing experience by allowing the website to remember your actions and preferences.
"Cookies" also provide information about how you use our website, for example whether this is your first visit or whether you are regular visitors.
The following cookies are used to optimize your experience on our website as well as to provide you with our services: please refer to the table and the information published on the site.
The length of time a "cookie" remains on your computer or login device depends on whether it is a so-called "persistent" "cookie" or a so-called "session" "cookie".
So-called session "cookies" last until you stop browsing our website.
So-called persist "cookies" last until expired or deleted.
Most "cookies" we use are persist and expire between 30 minutes and
two years from the date they are downloaded to your device.
You can control and manage "cookies" in several ways. For example, you can change your browsing settings. Please note, however, that deleting or blocking "cookies" may harm your experience as a user of our website and that parts of it may no longer be fully accessible.
You can choose the "cookies" you want to activate and the "cookies" you want to deactivate at any time.
You can give or refuse your consent to the use of different categories of "cookies" which are not strictly necessary. You also have the option to withdraw your consent at any time.
Please note that we cannot guarantee that the e-commerce platform on our website will function properly in the event that you choose not to accept certain "cookies". Indeed, some functions may be lost or some pages may not be displayed.
The "cookies" we use are in no way likely to transmit computer viruses.
The "cookies" we use cannot extract personal information from your hard drive that identifies you.
We use "cookies" for the sole purpose of collecting information, in accordance with this Privacy Policy, and, in no way, personal or nominative information allowing you to be identified without your consent.
Furthermore, blocking "cookies" does not prevent the sharing of information with third parties.
To exercise your rights or to object to certain uses of personal data collected about you due to use of our site, please contact Shopify Inc., solely responsible for processing this information, at the following email address: support@shopify.com.
4. PURPOSES OF COLLECTING YOUR PERSONAL DATA
If you decide to use our website, you agree that we collect, use and disclose information about you in a strictly limited manner and under the conditions set out in this Privacy Policy.
Personal information about you may also be collected when you communicate with Soomoro LTD and provide, for example, your contact details.
Your personal data, as defined in this Privacy Policy, is collected based on your explicit consent. They are also for the purposes of executing your order(s) or because they meet a legitimate interest of the company Soomoro LTD
The purpose of collecting your personal data may be as follows:
Handling your questions and requests for information;
The supply and delivery of products and/or services that you have purchased on our site;
Managing your online orders and delivering these orders as well as applicable guarantees;
Processing your payment information;
Guaranteeing the security of online transactions, preventing fraud and payment incidents;
Customer relationship management and optimization;
Establishing a profile about you in order to best analyze your consumer trends and preferences;
Subject to your consent, to send you information about our offers, news and events (newsletters, invitations and other publications);
Improving the functioning of our website;
To offer you personalized services;
Detection of possible risks or fraud;
12) Managing and responding to repair requests, and providing after-sales services.
5. RECIPIENTS OF YOUR PERSONAL DATA Your personal data is collected by the company Soomoro LTD
Soomoro LTD may only disclose personal or financial information about you to the following parties and in the following specific situations.
Your personal data may be disclosed to our service providers. Indeed, we sometimes use third parties as service providers which allows us to carry out specific activities on our behalf.
Any information or data that may be communicated to our service providers is intended to guarantee the full execution of the sales contract concluded on our website.
For example, the delivery service, provided by service providers such as DHL, UPS or another national postal service, requires your basic information such as your first and last name, your delivery address and your number of phone. The communication of this information is necessary to enable the seller to fulfill its customs clearance and delivery obligations in connection with the orders you have placed on our website.
Your personal data may also be communicated to subcontractors for technical and/or logistical reasons (for example, carriers, hosting and maintenance providers of our website, payment providers, management organizations fraud, technical service providers responsible for sending, emails, etc.).
Your personal data may also be disclosed for commercial purposes to our website host "Shopify Inc.". To learn more about how Shopify Inc. uses your personal information, click here: https://www.shopify.com/legal/privacy.
Please also note that we use Google Analytics functionality to better understand the trends, needs and preferences of customers who use our website. To learn more about how Google Analytics uses your personal information, click here: https://tools.google.com/dlpage/gaoptout. However, you can opt out of the Google Analytics feature by clicking below: https://tools.google.com/dlpage/gaoptout.
We share information with our advertising partners about your use of our website, your purchases and your interactions with advertisements on other websites for products and/or services marketed on our website. ʼ
We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or other similar technologies.
For more information on how targeted advertising works, you can consult the information published on the Network Advertising Initiative ("NAI") page at the following address: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Please note that you have the option to opt out of targeted advertising on the following sites by clicking on the link provided below:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you have the option to opt out of some of the targeted advertising services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/ .
Finally, we may communicate your personal data to third parties when such communication is required by law, by a regulatory provision or by way of a judicial decision.
6. DURATION OF RETENTION OF YOUR PERSONAL DATA
We undertake to use your personal data only for the period necessary to achieve the purposes described in point 4 of the Privacy Policy.
The personal data concerning you, collected and processed within the framework of the "Contact" section, will only be kept for the duration of the processing of your request.
The data relating to your orders will, in principle, be kept by the company Soomoro LTD. for a period not exceeding the applicable legal limitation periods. As soon as your customer account is closed, this data will be archived or will be destroyed if said deadlines have expired.
Your banking data will only be kept securely and for the duration necessary to validate your order and pay. Your banking details will then be immediately destroyed.
In any case, you have the right to close your customer account at any time and/or unsubscribe from newsletters on our website.
To do this you can contact our customer service by email at the following address: info@semiraofficiel.com. You can also unsubscribe by clicking on the unsubscribe link attached to each of our newsletters.
7. PROCESSING OF YOUR PERSONAL DATA
Personal information collected as a result of your use of our website will initially be processed in Ireland. They will then be transferred outside Europe for storage and further processing, particularly in Canada and the United States of America.
For more information on how the compliance of transfers of personal data with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data personal nature and the free movement of such data, and repeating Directive 95/46/EC (hereinafter, "GDPR"), you can consult the GDPR white paper written by our partner Shopify Inc. at: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
Only personal information relevant to sending your orders will be processed there.
8. CONFIDENTIALITY AND SECURITY OF YOUR PERSONAL DATA
Our partner Shopify Inc, host of our website, has implemented appropriate technical and organizational measures to ensure the confidentiality and security of the personal data collected about you.
Therefore, Shopify Inc guarantees that transactions concluded on our website are protected by an SSL encryption process.
9. YOUR RIGHTS OVER YOUR PERSONAL DATA COLLECTED
In accordance with the aforementioned Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 as well as the related national regulations in force, you have a right of access and a right to rectification of the personal data collected from you concerning.
You also have the right to request the deletion of personal data concerning you and the right to object to their processing.
You also have the right to obtain limitation or portability of personal data concerning you to the extent applicable.
You can object to the processing of your personal data for legitimate reasons or at any time, in connection with an opposition to the use of your personal data for commercial purposes. You can also provide instructions regarding the fate of your personal data after your death.
You have the right to obtain the rectification of your data which is inaccurate and to complete your information which is incomplete.
You can object to your personal data being used for the purposes of drawing up your customer profile. In this case, you will no longer be able to benefit from personalized offers or services on our website.
You can assert these rights over your personal data as collected on our website, directly, by sending an email with your request to the following address: info@semiraofficiel.com.
In the event that personal information relating to your postal address and/or email address changes, please update this information.
This is essential to facilitate shipping and to enable the effective receipt of your orders as well as to contact you if necessary and in connection with such orders.
Soomoro LTD may also keep a copy of communications with users of our website, including any responses to your questions and comments sent by our customer service.
10. APPLICABLE LAW – DISPUTES
This Privacy Policy is governed by United Kingdom law.
Any dispute arising from the application or interpretation of this Privacy Policy will be resolved exclusively by competent United Kingdom courts, subject to special rules of territorial jurisdiction, such as in the event of a dispute with a consumer residing in the territory of the European Union.
In the later case, the courts of the place of residence of the consumer concerned will have exclusive jurisdiction.
11. MODIFICATION OF THE PRIVACY POLICY
We reserve the right to update this Privacy Policy to reflect any future changes in applicable privacy practices, laws and regulations as well as for operational reasons.